ALAN MAY HOLDEN "Honey Can I"

ALAN MAY HOLDEN "Honey Can I"

Director — TVC · 2013

The “Honey Can I” campaign for Alan May Holden was a cheeky, tongue-in-cheek creative effort that highlighted who the real decision-makers are in a relationship, especially when one partner is glued to the NRL. Thanks to our exceptional talent, the final campaign, which aired during the NRL season, featured three commercials. I worked closely with the team to film all versions within a single day.

Throughout the shoot for one campaign, I sat to the side of the set, feeding the talent suggestions on what to say. This approach resulted in a fantastic selection of spontaneous, one-off comments that the editors could work with. The end result was a series of humorous and relatable commercials that resonated with viewers, effectively capturing the playful dynamics of relationships and the influence of the NRL on household decisions.

  • Still 1 from ALAN MAY HOLDEN "Honey Can I"
  • Still 2 from ALAN MAY HOLDEN "Honey Can I"
  • Still 3 from ALAN MAY HOLDEN "Honey Can I"
  • Still 4 from ALAN MAY HOLDEN "Honey Can I"
  • Still 5 from ALAN MAY HOLDEN "Honey Can I"
  • Still 6 from ALAN MAY HOLDEN "Honey Can I"

Production Company: ShotBox Films

Producer: Robbie Moore

Director: Aaron Petersen

Director of Photography: Glenn Hanns