Beaurepaires “No Gimmicks”

Director — TVC · 2016

The No Gimmicks campaign was straightforward: Beaurepaires doesn’t need any distractions when it comes to selling high-quality tyres at affordable prices. However, when you have half a dozen adorable puppies, why not use them?! Naturally, directing and coordinating all the pups was a challenge, so I filmed each one individually on a green screen set. Each puppy was strategically positioned and then composited together in post-production. This approach allowed us to create a charming and engaging advertisement that highlighted Beaurepaires’ commitment to quality without losing the playful appeal of the puppies.