DESTINATION NSW “Lightning Ridge”

DESTINATION NSW “Lightning Ridge”

Director — TVC · 2012

Filmed on location in Lightning Ridge NSW, our goal was to showcase all the beautiful wonders that make Lightning Ridge a must-visit destination for tourists, especially the vibrant local community. The television commercial campaign was filled with many fun and crazy stories, capturing the unique charm and character of the area. From the opal mines to the quirky art installations, we highlighted the diverse attractions that make Lightning Ridge so special. The locals played a central role in bringing these stories to life, adding authenticity to the campaign.

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Producer: Chris Solomon

Creative Director: Aaron Petersen

Director of Photography: Casmir Dickson