DESTINATION NSW “MUDGEE TOURISM”

DESTINATION NSW “MUDGEE TOURISM”

Director — TVC · 2011

There is something truly special about Mudgee, NSW, and while we were there filming on location, we were able to fully appreciate its beauty. Josh Groom directed the commercials, and I served as the creative director, ensuring that our vision was brought to life.

We managed to film five different creatives in one long day, with each piece exploring the hidden corners and unique charm of Mudgee. Each commercial was intricately linked by a narrative that culminated at an incredible tree on the outskirts of town. This tree became a symbolic anchor for the story, tying together the various elements and highlighting the natural splendour of Mudgee. The experience was both challenging and rewarding, as we captured the essence of this remarkable location and its many wonders.

  • Still 1 from DESTINATION NSW “MUDGEE TOURISM”
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Producers: Sarah Linton and Bree Umbers

Creative Director: Aaron Petersen

Director: Josh Groom

Director of Photography: Glenn Hanns