ALAN MAY HOLDEN "SLOW MO"

Director — TVC · 2015

I had an absolute blast directing this group of guys who were keen to enjoy an afternoon at the pub, well working of course! The creative concept aimed to capture those exhilarating moments when something extraordinary happens in your day, whether it’s a thrilling moment in sport (an NRL-placed commercial) or snagging the best car deal of the day. To truly encapsulate the essence of these moments, I favoured slow-motion as the perfect approach. We filmed at 400fps on the RED Camera, allowing us to capture every detail of the blunders and triumphs in stunning clarity.