ANCESTRY “TWINS”

Editor — TVC · 2021

Sydney-based agency Workshop collaborated closely with ShotBox Films and Director Jif Morrison to produce a compelling television campaign for Ancestry Australia, featuring twins Dabriella and Aprilla. The campaign delved into the personal stories of the twins, highlighting their unique family connections and the discoveries made through Ancestry DNA. The creative approach and authentic storytelling resonated deeply with viewers, making the campaign a standout success. The meticulous editing process ensured that the narrative was succinct and impactful. The campaign’s success significantly boosted Ancestry Australia’s market presence, driving a substantial increase in customer engagement and product adoption.