Caltex"Mobile Pay"

Caltex"Mobile Pay"

Director — Social · 2017

Caltex led the market with the first ‘Mobile Pay’ at the pump. I collaborated with the agency Zoo Republic for the first time to direct a social campaign that showcased the advantages of paying for petrol at the pump with your smartphone, speeding up the process for those on-the-go.

  • Still 1 from Caltex"Mobile Pay"
  • Still 2 from Caltex"Mobile Pay"
  • Still 3 from Caltex"Mobile Pay"
  • Still 4 from Caltex"Mobile Pay"

Behind the scenes shots of the production

On the day of production, the service station was unable to close, so we filmed around an active station and customers throughout the day. With only six hours of consistent daylight, continuity was achieved in post-production through grading techniques and compositing skylines and shadows.

Creative Agency: Zoo Republic

Producer: Gemma Raymond

Director: Aaron Petersen

Director of Photography: Robert C Morton