COCA COLA “LIFE”

Editor — Social · 2017

To introduce the new Coca-Cola Life product in Australia, I edited an engaging social video that captured real consumer reactions. Producer Robbie Moore set up a trial in a bustling shopping centre, inviting shoppers to taste Coca-Cola Life and share their testimonials. Each participant who provided feedback received a free case of Coca-Cola Life as a thank you. The online and social media video showcased genuine, positive reactions, highlighting the product’s appeal and creating buzz around its launch.