Caroma Coloured Basins with Darren Palmer
Director — TVC · 2022
I directed a colour-locked campaign for Caroma Australia, showcasing their new Caroma Coloured Basins. The campaign aimed to highlight the aesthetic and functional benefits of these stylish basins, which came in a variety of contemporary colours to suit any bathroom decor. To bring this vision to life, they enlisted the help of celebrity and brand ambassador Darren Palmer. His expertise in interior design and his charismatic presence added significant value to the campaign, making the benefits of owning a Caroma Coloured Basin both relatable and desirable to our target audience.
Darren Palmer’s involvement was instrumental in demonstrating how these basins could transform a bathroom space. He was a nice guy to work with. Through a series of visually stunning ads, Darren highlighted the versatility and elegance of the Caroma Coloured Basins. His insights into design trends and practical tips on integrating these basins into various bathroom styles resonated well with viewers.
Creative Agency: Saltmine Creative
Production Company: ShotBox Films
Producer: Robbie Moore
Director: Aaron Petersen
Director of Photography: Robert C Morton