The Power of Podcasting and Empowerment

The Power of Podcasting and Empowerment

Director — Podcast · 2023

When Chief Executive Women (CEW) approached CoBox to create a podcast series promoting the CEW Leadership Program and advancing gender equality, we eagerly accepted the challenge. Podcasts have a unique power to set agendas and spark meaningful conversations, and my commitment to advocacy and purpose-driven projects dates back to the award-winning feature documentary, Zach’s Ceremony. Co-creating the podcast series with CEW was an opportunity to put these core beliefs into action.

We developed a 10-part video podcast series, each 30-minute episode leading discussions on advocacy, women in leadership, development advice, and impactful stories. The series, aptly named “Driving the Equality Agenda,” was a resounding success, spearheaded by Ann Burns. It not only promoted the CEW Leadership Program but also made significant strides in the gender equality space.

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Scenes from the podcast episodes

The “Driving the Equality Series” featured an impressive lineup of guests, including renowned advocate and businesswoman, and Australian Governor General Sam Mostyn, award-winning dancer and entertainer Tsehay Hawkins, authors Annie McCubbin and Michelle Chevalley Hedge, non-profit leader Sophie Smith from Running for Premature Babies, and many more alongside male advocacy leader Hunter Johnson.

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Driving the Equality Series is available on all streaming platforms.

Creative Agency: CoBox

Producer: Sarah Linton

Director: Aaron Petersen